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SOVA is a promise to seed goodness, nourishment and unequivocal beauty into your everyday life.
Driven by honesty and backed by equal parts nature and science, SOVA bottles together the mysteries
of ancient India and modern research to make you look and feel beautiful and confident.

Read more about the brand

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Best Selling Products

daksh

DRAKSH & BITTER ORANGE FLOWER LUXURY HAIR OIL

Fragrant bitter orange flowers, hand-plucked from the Himalayas and intense Draksh Oil give your hair deep-root nourishment.

hair repair products

SAFFRON & KALPAVRIKSHA SEED OVERNIGHT HAIR REPAIR MIST

Exotic Persian Saffron and the seed of the mighty Kalpavriksha (baobab tree) makes this a unique blend that repairs damaged and brittle hair.

hair mask

YAVA & ROSEMARY INTENSE REPAIR HAIR MASK

This intense moisture rich Rosemary oil and Yava hair mask repairs dry damaged hair, leaving it soft, glossy and healthy.

kanika-loves-sova-box

KANIKA LOVES SOVA BOX

This festive season, travel back to your roots with your loved ones and pamper yourselves in a traditional way. Indulge in a beauty and wellness regime with the best of exotic herbs like Saffron, Brahmi and Sage, and the aromatic Hibiscus and Rhubarb, tailor-made for you. The limited edition Kanika Loves Sova Box curated specially by Kanika Kapoor for you to be the star you were born to be.

TESTIMONIALS

Radhika Nag

Enjoyed all your products! Beautiful fragrances, all of them. They are soft and elegant.The mogra and olive oil is superb! The shea butter and Kumari body lotion is really lovely as well!

Khurshid Merchant

Sova products are nice.The shampoo and conditioner have really helped reduce the frizz in my hair.I am very keen to buy more.

Nidhi Menon

Sova Hair Products which are Silicon free and Paraben free make ones hair strong and healthy. Lovely fragrances, sova is a brilliant product.

Binita Putcha

Sova’s products have become an essential part of my daily and weekly beauty regime. I love their Shea Butter & Kumari Body Lotion and the Bitter Orange Flower Hair Oil. I Love the fact that the products are all natural and not harsh on your skin and hair.
Binita Bodani Putcha
Funky Monkeys Play Centers Pvt. Ltd.

Priyanka Khanna

At the end of a long week, there’s nothing quite as relaxing and ritualistic as a Sunday hair oil massage. Sovas Brahmi and Hibiscus Hair Oil, is deliciously fragrant, and leaves my hair feeling lush. Not to mention, that it immediately transports me to a place of zen.

Priyanka Khanna
Associate fashion features director, Vogue India