SOVA is a promise to seed goodness, nourishment and unequivocal beauty into your everyday life.
Driven by honesty and backed by equal parts nature and science, SOVA bottles together the mysteries
of ancient India and modern research to make you look and feel beautiful and confident.

Read more about the brand

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Best Selling Products



Fragrant bitter orange flowers, hand-plucked from the Himalayas and intense Draksh Oil give your hair deep-root nourishment.

hair repair products


Exotic Persian Saffron and the seed of the mighty Kalpavriksha (baobab tree) makes this a unique blend that repairs damaged and brittle hair.

hair mask


This intense moisture rich Rosemary oil and Yava hair mask repairs dry damaged hair, leaving it soft, glossy and healthy.



This festive season, travel back to your roots with your loved ones and pamper yourselves in a traditional way. Indulge in a beauty and wellness regime with the best of exotic herbs like Saffron, Brahmi and Sage, and the aromatic Hibiscus and Rhubarb, tailor-made for you. The limited edition Kanika Loves Sova Box curated specially by Kanika Kapoor for you to be the star you were born to be.


Sheeza Pandey

Sova Products are gorgeous. Love both their hair oils. Must try them.

Ayesha Aleem

I needed specific Sova products for a friend’s birthday at short notice. I thought they would be available at a store near me when I was visiting Mumbai but the place didn’t have the complete stock. I took a chance and sent a direct message to Sova on Instagram telling them about my problem and they had a gorgeous Body Bliss box delivered to where I was staying within 24 hours. I was able to give it to my friend and she loved it. Hassle-free shopping experience that was so prompt and efficient, I’ll be buying plenty more Sova products and telling my friends to as well!

Ayesha Aleem, Journalist

Binita Putcha

Sova’s products have become an essential part of my daily and weekly beauty regime. I love their Shea Butter & Kumari Body Lotion and the Bitter Orange Flower Hair Oil. I Love the fact that the products are all natural and not harsh on your skin and hair.
Binita Bodani Putcha
Funky Monkeys Play Centers Pvt. Ltd.

Khurshid Merchant

Sova products are nice.The shampoo and conditioner have really helped reduce the frizz in my hair.I am very keen to buy more.

Pratima Bhatia

As we grow older (of course i dont really mean me!), we crave all kinds of new times – me time,  quality time, quality me time!, unwind time, wild time, and then just time! For me now i have to add Sova time to this list. It’s the kinda me time every girl should have. Who ever thought that arduous task of putting a hair mask and waiting for hair to shine would be so sensory, relaxing and just indulgent. Sova has that incredible fragrance, texture once on my hair and feeling that makes you want those 20 mins of mask time to never end.

And then my hair shines and looks distangled and it all works too!

Double whammy! That beautiful cream box with dollops of hair mask is just magical. I love it in the box, on my hair and then after it washed off too!

Its just “Sovalicious

Pratima Bhatia