SOVA is a promise to seed goodness, nourishment and unequivocal beauty into your everyday life.
Driven by honesty and backed by equal parts nature and science, SOVA bottles together the mysteries
of ancient India and modern research to make you look and feel beautiful and confident.

Read more about the brand

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Best Selling Products



Fragrant bitter orange flowers, hand-plucked from the Himalayas and intense Draksh Oil give your hair deep-root nourishment.

hair repair products


Exotic Persian Saffron and the seed of the mighty Kalpavriksha (baobab tree) makes this a unique blend that repairs damaged and brittle hair.

hair mask


This intense moisture rich Rosemary oil and Yava hair mask repairs dry damaged hair, leaving it soft, glossy and healthy.



This festive season, travel back to your roots with your loved ones and pamper yourselves in a traditional way. Indulge in a beauty and wellness regime with the best of exotic herbs like Saffron, Brahmi and Sage, and the aromatic Hibiscus and Rhubarb, tailor-made for you. The limited edition Kanika Loves Sova Box curated specially by Kanika Kapoor for you to be the star you were born to be.


Priyanka Khanna

At the end of a long week, there’s nothing quite as relaxing and ritualistic as a Sunday hair oil massage. Sovas Brahmi and Hibiscus Hair Oil, is deliciously fragrant, and leaves my hair feeling lush. Not to mention, that it immediately transports me to a place of zen.

Priyanka Khanna
Associate fashion features director, Vogue India

Radhika Nag

Enjoyed all your products! Beautiful fragrances, all of them. They are soft and elegant.The mogra and olive oil is superb! The shea butter and Kumari body lotion is really lovely as well!

Gayatri R Shah

Rarely does a product come along that combines the beauty and goodness of nature with the efficacy of science. What I love about SOVA is that it does precisely that. SOVA’s offerings  not only smell divine, they also make me feel wonderful. After using the shampoo, conditioner and hair mask, my hair feels restored and healthy. Not only have I switched completely to using SOVA, I am also gifting it to everyone I know because I love it so much. Do your hair a favor – try it!

Gayatri R Shah

Binita Putcha

Sova’s products have become an essential part of my daily and weekly beauty regime. I love their Shea Butter & Kumari Body Lotion and the Bitter Orange Flower Hair Oil. I Love the fact that the products are all natural and not harsh on your skin and hair.
Binita Bodani Putcha
Funky Monkeys Play Centers Pvt. Ltd.

Ayesha Aleem

I needed specific Sova products for a friend’s birthday at short notice. I thought they would be available at a store near me when I was visiting Mumbai but the place didn’t have the complete stock. I took a chance and sent a direct message to Sova on Instagram telling them about my problem and they had a gorgeous Body Bliss box delivered to where I was staying within 24 hours. I was able to give it to my friend and she loved it. Hassle-free shopping experience that was so prompt and efficient, I’ll be buying plenty more Sova products and telling my friends to as well!

Ayesha Aleem, Journalist