Why Choose SOVVA?

SOVVA is not a product, it’s a journey. Right from the ingredients to the way we package our formulations, every step is carefully thought through.

An Ancient Wisdom

Ayurveda is at the heart of our formulations and the five Jnanendriyas or the five senses–sight, hearing, smell, taste and touch–are our compasses. This is what guides us to develop products that are enriching and delightfully sensorial.   

Standardised Ingredients

Every ingredient that goes in our product must pass our strict norms of origin, authenticity, content of useful material and form of farming. All our plant-based ingredients are 100% natural and biodegradable. This ensures that there are no variations in our products seasonally and that they are safe and effective in every batch. 

Safe Formulations

Every product we develop is born from a deep study of Ayurveda, research and scientific innovation. Your safety is our responsibility, which is why every formulation is tested over and over again before it comes to you. Moreover, our over 70 years of experience enables us to source only from the most trusted and reputed suppliers across the world and manufacture as per Good Manufacturing Practices norms accepted internationally. 

Cruelty-Free Products

We believe every life is precious and so we do not test our products on animals. We are also a 100% vegan brand. We also ensure that our workers are cared for by following Good Manufacturing Practices so that they are as safe as the product.

Eco-Friendly Packaging

All SOVVA packaging is 100% recyclable. We are conscious of our impact on the environment and we’re always working on new ways to reduce our carbon footprint. We are happy to share that our new 100 ml bottles are ‘pump free’, thereby reducing plastic consumption. We also offer large refill sizes so that our loyal customers can contribute to reducing their plastic footprint.

Transparent Beauty

Each SOVVA bottle discloses every single ingredient used in its legal INCI name. We believe in revealing everything that goes into our products so you can make an informed decision.