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SOVA is a promise to seed goodness, nourishment and unequivocal beauty into your everyday life.
Driven by honesty and backed by equal parts nature and science, SOVA bottles together the mysteries
of ancient India and modern research to make you look and feel beautiful and confident.

Read more about the brand

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Best Selling Products

daksh

DRAKSH & BITTER ORANGE FLOWER LUXURY HAIR OIL

Fragrant bitter orange flowers, hand-plucked from the Himalayas and intense Draksh Oil give your hair deep-root nourishment.

hair repair products

SAFFRON & KALPAVRIKSHA SEED OVERNIGHT HAIR REPAIR MIST

Exotic Persian Saffron and the seed of the mighty Kalpavriksha (baobab tree) makes this a unique blend that repairs damaged and brittle hair.

hair mask

YAVA & ROSEMARY INTENSE REPAIR HAIR MASK

This intense moisture rich Rosemary oil and Yava hair mask repairs dry damaged hair, leaving it soft, glossy and healthy.

kanika-loves-sova-box

KANIKA LOVES SOVA BOX

This festive season, travel back to your roots with your loved ones and pamper yourselves in a traditional way. Indulge in a beauty and wellness regime with the best of exotic herbs like Saffron, Brahmi and Sage, and the aromatic Hibiscus and Rhubarb, tailor-made for you. The limited edition Kanika Loves Sova Box curated specially by Kanika Kapoor for you to be the star you were born to be.

TESTIMONIALS

Sonali Mehta

I’m a regular user of sova products ever since it’s inception.I love them and am a loyal user of their shampoos and conditioner. I love the bringraj oil too and have used it sparingly due to cysteine in my hair. Keep up the quality.

 

Gayatri R Shah

Rarely does a product come along that combines the beauty and goodness of nature with the efficacy of science. What I love about SOVA is that it does precisely that. SOVA’s offerings  not only smell divine, they also make me feel wonderful. After using the shampoo, conditioner and hair mask, my hair feels restored and healthy. Not only have I switched completely to using SOVA, I am also gifting it to everyone I know because I love it so much. Do your hair a favor – try it!

Gayatri R Shah

Priyanka Khanna

At the end of a long week, there’s nothing quite as relaxing and ritualistic as a Sunday hair oil massage. Sovas Brahmi and Hibiscus Hair Oil, is deliciously fragrant, and leaves my hair feeling lush. Not to mention, that it immediately transports me to a place of zen.

Priyanka Khanna
Associate fashion features director, Vogue India

Bhuvana Devi

I love the Sova Body Bliss.

Perfect gift for my friend.

 

 

Priyanka Shah

The Sova serum has reduced my hair frizziness.