SOVA is a promise to seed goodness, nourishment and unequivocal beauty into your everyday life.
Driven by honesty and backed by equal parts nature and science, SOVA bottles together the mysteries
of ancient India and modern research to make you look and feel beautiful and confident.

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Kanika-loves-sova (3)

Kanika Loves Sova Box

This festive season, travel back to your roots with your loved ones and pamper yourselves in a traditional way. Indulge in a beauty and wellness regime with the best of exotic herbs like Saffron, Brahmi and Sage, and the aromatic Hibiscus and Rhubarb, tailor-made for you. The limited edition Kanika Loves Sova Box curated specially by Kanika Kapoor for you to be the star you were born to be.
With every purchase of this box, a part of the proceeds will go towards empowering women through Manspasand Life Charitable Trust.

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hair repair products

SOVA Saffron & Kalpavriksha Seed Overnight Hair Repair Mist for all hair types

Exotic Persian Saffron and the seed of the mighty Kalpavriksha (baobab tree) makes this a unique blend that repairs damaged and brittle hair. Specially good for mending split ends, this mist will leave your hair feeling smooth and strong.

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hair mask

SOVA Yava & Rosemary Intense Repair Hair Mask for all hair types

Cultivated nearly 13,000 years ago in Eurasia, Yava or Barley is a great protein for hair. This intense moisture rich Rosemary oil and Yava hair mask repairs dry damaged hair, leaving it soft, glossy and healthy.

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Since centuries, Neem leaf has been used to cleanse and purify the skin due to its anti-bacterial properties. Olive Oil is an abundant source of moisture for your hands, leaving them soft and supple. This Ayurveda based, sulphate free hand wash not only smells divine but is also perfect for your powder room!

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What people say about us

Ayesha Aleem

I needed specific Sova products for a friend’s birthday at short notice. I thought they would be available at a store near me when I was visiting Mumbai but the place didn’t have the complete stock. I took a chance and sent a direct message to Sova on Instagram telling them about my problem and they had a gorgeous Body Bliss box delivered to where I was staying within 24 hours. I was able to give it to my friend and she loved it. Hassle-free shopping experience that was so prompt and efficient, I’ll be buying plenty more Sova products and telling my friends to as well!

Ayesha Aleem, Journalist

Gayathri Kumar

I bought the hair oil and its awesome.

Priyanka Khanna

At the end of a long week, there’s nothing quite as relaxing and ritualistic as a Sunday hair oil massage. Sovas Brahmi and Hibiscus Hair Oil, is deliciously fragrant, and leaves my hair feeling lush. Not to mention, that it immediately transports me to a place of zen.

Priyanka Khanna
Associate fashion features director, Vogue India

Bhuvana Devi

I love the Sova Body Bliss.

Perfect gift for my friend.



Sonali Mehta

I’m a regular user of sova products ever since it’s inception.I love them and am a loyal user of their shampoos and conditioner. I love the bringraj oil too and have used it sparingly due to cysteine in my hair. Keep up the quality.