Home

SOVA is a promise to seed goodness, nourishment and unequivocal beauty into your everyday life.
Driven by honesty and backed by equal parts nature and science, SOVA bottles together the mysteries
of ancient India and modern research to make you look and feel beautiful and confident.

Read more about the brand

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Featured Products

daksh

SOVA DRAKSH & BITTER ORANGE FLOWER LUXURY HAIR OIL

Fragrant bitter orange flowers, hand-plucked from the Himalayas and intense Draksh Oil give your hair deep-root nourishment. Regular massage with this oil will hydrate your hair and repair damage, leaving you with healthy and luxuriously shiny hair.

hair repair products

SOVA SAFFRON & KALPAVRIKSHA SEED OVERNIGHT HAIR REPAIR MIST 

Exotic Persian Saffron and the seed of the mighty Kalpavriksha (baobab tree) makes this a unique blend that repairs damaged and brittle hair. Specially good for mending split ends, this mist will leave your hair feeling smooth and strong.

hair mask

SOVA YAVA & ROSEMARY INTENSE REPAIR HAIR MASK

Brimming with nature’s best and carefully conjured – this hair mask is a unique blend of Yava and Rosemary. Cultivated nearly 13,000 years ago in Eurasia, Yava or Barley repairs dry and damaged hair, leaving it glossy and healthy. The super food quinoa lends a burst of protein to build your hair inside-out while silk protein leaves your strands under a smooth spell.

kanika-loves-sova-box

KANIKA LOVES SOVA BOX

This festive season, travel back to your roots with your loved ones and pamper yourselves in a traditional way. Indulge in a beauty and wellness regime with the best of exotic herbs like Saffron, Brahmi and Sage, and the aromatic Hibiscus and Rhubarb, tailor-made for you. The limited edition Kanika Loves Sova Box curated specially by Kanika Kapoor for you to be the star you were born to be.

TESTIMONIALS

Pratima Bhatia

As we grow older (of course i dont really mean me!), we crave all kinds of new times – me time,  quality time, quality me time!, unwind time, wild time, and then just time! For me now i have to add Sova time to this list. It’s the kinda me time every girl should have. Who ever thought that arduous task of putting a hair mask and waiting for hair to shine would be so sensory, relaxing and just indulgent. Sova has that incredible fragrance, texture once on my hair and feeling that makes you want those 20 mins of mask time to never end.

And then my hair shines and looks distangled and it all works too!

Double whammy! That beautiful cream box with dollops of hair mask is just magical. I love it in the box, on my hair and then after it washed off too!

Its just “Sovalicious

Pratima Bhatia

Khurshid Merchant

Sova products are nice.The shampoo and conditioner have really helped reduce the frizz in my hair.I am very keen to buy more.

Nidhi Menon

Sova Hair Products which are Silicon free and Paraben free make ones hair strong and healthy. Lovely fragrances, sova is a brilliant product.

Priyanka Shah

The Sova serum has reduced my hair frizziness.

Priyanka Khanna

At the end of a long week, there’s nothing quite as relaxing and ritualistic as a Sunday hair oil massage. Sovas Brahmi and Hibiscus Hair Oil, is deliciously fragrant, and leaves my hair feeling lush. Not to mention, that it immediately transports me to a place of zen.

Priyanka Khanna
Associate fashion features director, Vogue India