Yes, i do like this hair serum because it's made with natural ingredients. The other reason is that it is colourless. This is great for my white hair because most other oils are yellow in colour and they discolour my hair which is mostly grey now. I'm always trying to prevent my hair turning yellow. The sun, the water, hair oils - all contribute to make white hair turn a yellowish shade which is very unattractive. In fact if Sovva were to make a purple shampoo with natural ingredients, I would run to buy it. Several people are stopping colouring their hair because it does cause further speeded up greying. They would be in line behind me!