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SOVA is a promise to seed goodness, nourishment and unequivocal beauty into your everyday life.
Driven by honesty and backed by equal parts nature and science, SOVA bottles together the mysteries
of ancient India and modern research to make you look and feel beautiful and confident.

Read more about the brand

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Best Selling Products

daksh

DRAKSH & BITTER ORANGE FLOWER LUXURY HAIR OIL

Fragrant bitter orange flowers, hand-plucked from the Himalayas and intense Draksh Oil give your hair deep-root nourishment.

hair repair products

SAFFRON & KALPAVRIKSHA SEED OVERNIGHT HAIR REPAIR MIST

Exotic Persian Saffron and the seed of the mighty Kalpavriksha (baobab tree) makes this a unique blend that repairs damaged and brittle hair.

hair mask

YAVA & ROSEMARY INTENSE REPAIR HAIR MASK

This intense moisture rich Rosemary oil and Yava hair mask repairs dry damaged hair, leaving it soft, glossy and healthy.

kanika-loves-sova-box

KANIKA LOVES SOVA BOX

This festive season, travel back to your roots with your loved ones and pamper yourselves in a traditional way. Indulge in a beauty and wellness regime with the best of exotic herbs like Saffron, Brahmi and Sage, and the aromatic Hibiscus and Rhubarb, tailor-made for you. The limited edition Kanika Loves Sova Box curated specially by Kanika Kapoor for you to be the star you were born to be.

TESTIMONIALS

Gayathri Kumar

I bought the hair oil and its awesome.

Priyanka Shah

The Sova serum has reduced my hair frizziness.

Sonali Mehta

I’m a regular user of sova products ever since it’s inception.I love them and am a loyal user of their shampoos and conditioner. I love the bringraj oil too and have used it sparingly due to cysteine in my hair. Keep up the quality.

 

Sheeza Pandey

Sova Products are gorgeous. Love both their hair oils. Must try them.

Ayesha Aleem

I needed specific Sova products for a friend’s birthday at short notice. I thought they would be available at a store near me when I was visiting Mumbai but the place didn’t have the complete stock. I took a chance and sent a direct message to Sova on Instagram telling them about my problem and they had a gorgeous Body Bliss box delivered to where I was staying within 24 hours. I was able to give it to my friend and she loved it. Hassle-free shopping experience that was so prompt and efficient, I’ll be buying plenty more Sova products and telling my friends to as well!

Ayesha Aleem, Journalist